Terms of Use

Effective date:

1. Introduction

Welcome to PARADOX.

These Terms of Use (“Terms”) govern your access to and use of the PARADOX website, including its content, publications, resources and digital features.

By accessing or using this website, you agree to these Terms. If you do not agree, please discontinue use of the website.

These Terms apply to website visitors, prospective clients, subscribers and other users of the website. They do not, on their own, govern the delivery of services to clients under a separate commercial agreement.

2. About PARADOX

PARADOX is a marketing-as-a-service business that provides integrated marketing capabilities through its Marketing OS.

Our services include marketing strategy, cultural intelligence, growth, content production, social media and community development.

For the purposes of these Terms, “PARADOX”, “we”, “us” and “our” refer to the legal entity operating the PARADOX website.

Business details

3. Use of our website

You may use our website for lawful purposes, including exploring our services, accessing our publications, making enquiries and engaging with our content.

When using our website, you agree not to:

  • Use it for any unlawful, fraudulent or misleading purpose.
  • Attempt to gain unauthorised access to our systems, servers or data.
  • Interfere with the website’s functionality, security or availability.
  • Introduce malicious software, viruses or other harmful code.
  • Scrape, harvest or systematically extract information from the website without our prior written permission.
  • Misrepresent your identity or affiliation with another person or organisation.
  • Use our content in a manner that infringes our intellectual property rights or those of others.
  • Use our website in a way that could reasonably damage PARADOX, its reputation or its operations.

We reserve the right to restrict or suspend access where we reasonably believe these Terms have been breached or where necessary to protect our website, users or business.

4. Website content and intellectual property

Unless otherwise indicated, all content published on this website is owned by, licensed to or otherwise lawfully used by PARADOX.

This includes, but is not limited to:

  • The PARADOX name, logo and brand identity.
  • The Marketing OS name, architecture and associated frameworks.
  • Website copy, articles, publications and editorial content.
  • Visual designs, graphics, photography and audiovisual content.
  • Original methodologies, models, diagrams and other proprietary materials.
  • The arrangement and presentation of website content.

These materials are protected by applicable intellectual property laws.

You may access, view and share publicly available content for personal, educational or legitimate business reference, provided that you do not misrepresent its origin or remove applicable copyright notices.

You may not reproduce, republish, commercially exploit, modify, distribute or create derivative works from our proprietary content without our prior written permission, except where permitted by applicable law.

Nothing in these Terms transfers ownership of any intellectual property to you.

Third-party trademarks, logos and materials appearing on the website remain the property of their respective owners. Their inclusion does not imply endorsement, affiliation or partnership unless expressly stated.

5. Marketing services and commercial engagements

Information about our Marketing OS, capabilities, industries and services is provided for general informational purposes.

Descriptions of our services, methodologies, processes and potential deliverables do not constitute a binding offer, guarantee of results or commitment to undertake a particular engagement.

Any commercial engagement with PARADOX will be governed by a separate written agreement, statement of work, proposal or other mutually accepted contractual document, as applicable.

Such an agreement may specify:

  • Scope of services and deliverables.
  • Fees, payment terms and applicable taxes.
  • Project timelines and service commitments.
  • Roles, responsibilities and approval processes.
  • Ownership and licensing of intellectual property.
  • Confidentiality and data-handling obligations.
  • Termination, cancellation and dispute-resolution provisions.

Where a separate agreement applies, its terms will govern the relevant engagement to the extent of any inconsistency with these Terms.

Nothing on this website creates an agency, employment, partnership, joint venture or fiduciary relationship between PARADOX and a website visitor.

6. Website information and accuracy

We make reasonable efforts to ensure that information on our website is accurate, relevant and up to date.

However, website content may change over time and may contain omissions, errors or information that is no longer current.

Our articles, opinions, industry perspectives, case studies and other publications are provided for general informational purposes. They should not be treated as professional, financial, legal or other specialised advice tailored to your circumstances.

You remain responsible for assessing the relevance and suitability of information before relying on it.

We reserve the right to update, amend, remove or discontinue any website content without prior notice.

7. Enquiries and submissions

You may submit enquiries, feedback, comments or other information through our website, including contact forms and other communication channels.

By submitting information, you confirm that:

  • The information you provide is accurate to the best of your knowledge.
  • You have the necessary authority to provide any information relating to another person or organisation.
  • Your submission does not knowingly infringe another party’s rights.
  • Your submission does not contain unlawful, malicious or deliberately misleading material.

Submitting an enquiry does not create a contractual relationship with PARADOX, guarantee a response or oblige us to provide services.

We may use information submitted through our website to respond to enquiries, assess potential engagements and manage our business, in accordance with our Privacy Policy.

You should not submit confidential, commercially sensitive or proprietary information through a general website form unless we have expressly agreed to receive it through that channel.

8. Publications and external contributions

Our website may feature articles, opinions, research, interviews, guest contributions and other editorial material.

The views expressed in individual publications belong to their respective authors and do not necessarily represent the official position of PARADOX.

We may edit, update, remove or decline to publish submitted material at our discretion, subject to any separate agreement governing that material.

You may share links to our publicly accessible publications, provided that the original content and its authorship are not misrepresented.

9. Third-party websites and services

Our website may contain links to third-party websites, platforms and services, including social media networks, embedded forms, analytics services and other digital tools.

These third parties operate independently of PARADOX and may have their own terms, privacy policies and security practices.

We do not control third-party websites or guarantee the accuracy, availability, security or suitability of their content or services.

Accessing third-party websites or using their services is at your own discretion and subject to their applicable terms.

Where our website incorporates third-party tools, your use of those tools may also be subject to the relevant provider’s terms and privacy notices.

10. Privacy and personal information

Your privacy matters to us.

Our collection, use, storage and processing of personal information are governed by our Privacy Policy, which should be read together with these Terms.

We process personal information in accordance with applicable data protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA), where applicable.

By using our website, you acknowledge that you have had the opportunity to review our Privacy Policy. This acknowledgement does not replace any consent or other lawful basis required for processing your personal information.

For further information about how we handle personal information, please consult our Privacy Policy or contact us using the details provided there.

11. Cookies and website analytics

Our website may use cookies and similar technologies to support functionality, understand website usage, improve user experience and, where applicable, measure marketing performance.

The use of cookies and related technologies is explained in our Privacy Policy and, where applicable, our cookie settings or notice.

You may be able to manage certain cookies through your browser or our available consent controls. Disabling some cookies may affect website functionality.

12. Website availability and security

We aim to keep our website accessible and operational. However, we do not guarantee uninterrupted, error-free or continuous availability.

Access may occasionally be suspended, restricted or interrupted for maintenance, security, technical issues, upgrades or circumstances beyond our reasonable control.

Although we take reasonable measures to protect our website, no online system can be guaranteed to be entirely secure.

You are responsible for using appropriate security measures when accessing our website, including keeping your devices, browsers and software up to date.

13. Disclaimers and limitation of liability

To the extent permitted by applicable law, the website and its content are provided on an “as is” and “as available” basis.

We do not warrant that:

  • The website will always be available, uninterrupted or error-free.
  • All website content will be complete, accurate or current.
  • The website will be compatible with every device, browser or operating environment.
  • The website will be free from every security vulnerability or harmful component.

To the extent permitted by applicable law, PARADOX will not be liable for indirect, incidental, special or consequential loss arising from your use of, inability to use or reliance on the website or its content.

Nothing in these Terms excludes or limits liability where such exclusion or limitation is prohibited by law. In particular, nothing in these Terms limits any non-excludable rights or remedies available to consumers under applicable South African legislation.

Where a separate client agreement applies, any limitations of liability relating to the services provided will be governed by that agreement and applicable law.

14. Indemnity

To the extent permitted by applicable law, you agree to indemnify PARADOX against reasonable losses, liabilities, damages and expenses arising directly from your unlawful use of the website, your material breach of these Terms or your infringement of another party’s rights.

This provision does not apply to the extent that a loss results from our own unlawful conduct, negligence or other conduct for which liability cannot lawfully be excluded.

15. Suspension and termination

We may suspend or restrict your access to the website where reasonably necessary for security, operational or legal reasons, or where you materially breach these Terms.

We may also discontinue or materially change the website, in whole or in part, at our discretion, subject to applicable law and any contractual obligations.

Suspension or termination of access to the website does not automatically terminate any separate agreement between you and PARADOX.

16. Changes to these Terms

We may amend these Terms from time to time to reflect changes to our website, business operations, services or applicable legal requirements.

The latest version will be published on our website, with its effective date or last updated date clearly indicated.

Where changes materially affect your rights or obligations, we will take reasonable steps to bring them to your attention where appropriate.

Your continued use of the website after updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by applicable law.

17. Governing law and jurisdiction

These Terms are governed by the laws of the Republic of South Africa.

Subject to applicable consumer protection legislation and any mandatory jurisdictional requirements, disputes arising from these Terms will be subject to the jurisdiction of the competent courts of the Republic of South Africa.

Nothing in this section prevents a party from exercising any statutory rights or remedies available under applicable law.

18. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be severed or limited to the minimum extent necessary.

The remaining provisions will continue in effect, to the extent that they remain lawful and enforceable.

19. Entire agreement

These Terms constitute the agreement governing your general use of the PARADOX website, subject to applicable law.

They do not replace or supersede any separate written agreement governing services, commercial engagements, confidentiality, intellectual property or other specific contractual arrangements.

20. Contact us

If you have questions about these Terms or wish to raise a concern regarding your use of the website, please contact us:

PARADOX COLLECTIVE

Email: admin@paradoxcollective.co.za
Physical address: 80 Strand Street, Cape Town, Western Cape, 8001
Website: https://www.paradoxcollective.co.za

For privacy-related enquiries, please refer to our Privacy Policy.