Category: CULTURE
-
From Local Identity to Global Brand: The Power of Cultural Specificity
The brands travelling furthest across borders are not necessarily the ones that look the most global. Increasingly, the strongest international identities are built by becoming more specific about where they come from.
-
Culture Is Not a Trend Report
Brands have become very good at spotting trends. Far fewer understand the culture that produces them. The distinction matters because trends tell you what people are doing. Culture helps explain why.
-
MaXhosa at Paris Fashion Week: Africa Doesn’t Need Permission to Be Luxury
MaXhosa’s Paris Fashion Week debut is a landmark for South African fashion. But perhaps the bigger story isn’t that an African brand has finally made it onto one of the world’s most influential fashion stages. It’s why we still treat that stage as the ultimate measure of success.